Businesses succeed against all predictions because their founders chose to implement counter-intuitive strategies which transformed threats into advantages. The business history demonstrates how FedEx received a “C” grade for its first business proposal and Netflix was rejected by Blockbuster executives who mocked its entire concept.
Ignoring the “Proven” Blueprint
The standard industry rules caused many successful companies to fail according to the predictions which expected their failure. The company decided to embrace its unique features instead of trying to match standard expectations. The people of the world move forward to discover new possibilities which exist beyond current times.
Solving a Problem People Didn’t Know They Had
The skeptics begin their analysis work by studying existing market requirements. The demand will increase when new businesses achieve breakthrough success. The whole market needed an app store before smartphones existed. The companies succeed because they forecast future world developments instead of evaluating present-day conditions.
The “Obsessive” Focus on One Small Thing
New businesses get identified as “too niche” by their critics. The companies build a strong customer base by solving one specific issue with complete success. The small foundation allows organizations to develop their business into giant organizations.
Turning “No” Into Data
The investor and critic who predicts business failure needs to provide an explanation with his prediction of failure. The successful founders use the no responses as a checklist which helps them identify all essential weaknesses they must resolve before their product launch.
High “Pain Tolerance”
The secret to many success stories isn’t a better product, but more endurance. The founders who succeeded persisted through the challenges which led others to stop working. The period of flat growth and low banking funds became their survival point.
Radical Transparency
The truth acts as the most powerful weapon against all forms of skepticism. The businesses that achieve success operate their business through open sharing of all operational procedures and all failure incidents and all research results. The early customers gain trust in the system which small businesses provide with their incomplete products because big businesses cannot achieve this level of trust.
Hiring the “Misfits”
The companies which face failure predictions cannot secure candidates from the premium business sector because of their hiring limitations. The organization selects employees who need to demonstrate their skills because they want to prove their abilities. The underdog teams work with greater effort and create more innovative solutions because they want to show the doubters their capabilities.
Mastering “Lean” Innovation
The companies had no financial backing which caused all people to doubt their existence. The system required them to operate with maximum efficiency because their functionality operated with minimal resources. The company developed a method which allowed them to create rapid tests that required only actual working solutions to be implemented.
Building a Community, Not Just a Customer Base
People who doubt the effectiveness of belonging fail to recognize how belonging creates power. The customers stay with the brand when it becomes a movement which operates as a secret club despite its technical issues and delayed deliveries. The emotional bond between two parties protects them from losing their market share to competitors.
